PortfolioWebsite Building with CMS Hub
With HubSpot CMS Hub Professional, you can build professional websites without specialized development skills.
Website & LP Building Basics
Available Page Types
| Page Type | Purpose | Features |
|---|---|---|
| Site pages | Company info, service descriptions | Fixed site pages |
| Landing pages | Campaigns, resource downloads | Conversion-focused |
| Blog posts | News, content publishing | SEO and listing support |
Page Creation Flow
Choose a template/theme suited to your purpose. Latest themes like Elevate available
Place text, images, and videos with drag & drop editor
Configure title, description, OG tags
Confirm in preview, then publish or schedule
Drag & Drop Editor
Main Editing Features
Marketing team members can intuitively edit pages.
- Module placement: Drag to place text, images, videos, buttons, forms
- Style adjustment: Click to change margins, colors, font sizes
- Responsive support: Preview toggle for desktop/tablet/mobile
- Real-time preview: See results while editing
Creating Page Variations
Create multiple variations from a single page.
- A/B testing: Create 2 page patterns and compare effectiveness
- Multi-language versions: Manage language-specific pages with same structure
- Campaign-specific: Show different LPs based on traffic source
Domain and SSL Setup
Connecting Custom Domain
CMS Hub Professional lets you publish your site on your own domain.
| Item | Details |
|---|---|
| Root domain | Publishing on example.com |
| Subdomain | www.example.com, blog.example.com, etc. |
| ccTLD support | Country domains like example.co.jp supported |
SSL/HTTPS Support
- Standard auto-applied: SSL certificate applied at no extra cost
- No configuration needed: HTTPS automatically enabled after domain connection
- Security monitoring: 24/7 monitoring by HubSpot team
SEO Features
Per-Page SEO Settings
Configure these SEO items for each page.
Basic Settings
- Page title: Title shown in search results
- Meta description: Description in search results
- URL (slug): Page URL path
OG Tag Settings
- OG title: Title when shared on social media
- OG image: Image when shared on social media
- OG description: Description when shared on social media
SEO Recommendations
Real-time SEO improvement suggestions display in the page editor.
| Check Item | Content |
|---|---|
| Title length | Check for appropriate character count |
| Meta description | Check presence and length |
| Image alt attributes | Alt text configuration status |
| Heading structure | H1-H6 usage |
| Internal links | Presence of links to related pages |
Topic Cluster Feature
Structure your SEO strategy with "pillar pages" and "subtopics."
Comprehensive long-form page covering the theme
Deep dive into theme details
Explain from different angle
Practical examples, case studies
Links from subtopic articles to pillar pages are automatically managed, enhancing SEO effectiveness.
Forms for Lead Generation
Embedding Forms
Embed HubSpot forms in LPs and site pages to capture leads.
- Drag to place: Position form module on page
- Customize: Adjust fields, button text, design
- Auto CRM sync: Submitted data instantly registered as contacts
Form Types
| Form Type | Purpose |
|---|---|
| Contact form | General inquiry reception |
| Resource download | Whitepaper, catalog requests |
| Newsletter signup | Email subscription |
| Webinar registration | Event/seminar participation |
Page Management and Operations
Drafts and Scheduled Publishing
- Draft save: Save work in progress for later editing
- Scheduled publishing: Auto-publish at specific date/time
- Version history: Ability to revert to past edits
Managing Multiple Pages
Manage the following from the page list:
- Publication status (published, draft, scheduled)
- Last updated date
- Performance (views, conversions)
- Author
Summary
HubSpot CMS Hub Professional provides these website building and SEO features:
- Intuitive page creation: Drag & drop, no expertise required
- Domain & SSL: Custom domain and HTTPS standard support
- Comprehensive SEO: Per-page settings and real-time recommendations
- Lead generation paths: Form embedding and CRM integration
- Efficient operations: Drafts, scheduled publishing, version management
An environment where marketing team members can independently manage site operations.