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Why Conversion Tracking Breaks in Headless Setups

Where tracking drops when checkout handoff and domain separation occur

Conversion LossCheckout RedirectDomain SeparationGA4
1 min read

Typical Drop Points

Headless architectures split responsibility between storefront and checkout surfaces. That boundary is where purchase tracking often fails.

Decisions to Make Early

  • Which identifiers to hand off
  • Which event is the source of truth
  • How duplicate purchase sends are prevented
Designing Reliable GA4 Conversion Tracking for Headless CommerceBridging Cookies Before Checkout Handoff

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