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"I want to send support information to people who repeatedly view FAQ pages" "I want to send related materials to people viewing specific feature pages"
By combining HubSpot's tracking functionality with workflows, you can deliver automated messaging based on website browsing behavior.
How Page Access Triggers Work
HubSpot records browsing history on websites with tracking code installed and uses it as workflow triggers.
| Information | Content | Use Case |
|---|---|---|
| Page URL viewed | Path of visited page | Trigger on specific page view |
| View count | Number of visits to same page | Trigger on multiple views |
| View timestamp | Last view date/time | Target recent viewers |
Implementation Patterns
Pattern 1: Support Page Viewer Follow-up
Detect people viewing support pages multiple times
Target only recent viewers
"Having trouble? Here's how to reach our support team"
Pattern 2: Feature Page Viewers Resource Delivery
| Viewed Page | Sent Resource | Timing |
|---|---|---|
| /features/analytics/ | Analytics feature detailed guide | 1 day after view |
| /features/automation/ | Automation use case collection | 1 day after view |
| /pricing/ | Pricing comparison sheet | Immediately |
Pattern 3: Pricing Page Viewer Sales Notification
Detect pricing page viewers
Yes: Notify CSM (potential upsell) / No: Notify sales (new prospect)
"John Smith viewed the pricing page"
Combining Conditions
| View Condition | Property Condition | Action |
|---|---|---|
| /enterprise/ page view | Company size 100+ | Notify enterprise sales |
| /api-docs/ page view | Industry: IT | Send technical documentation |
| Multiple /blog/marketing/ views | Lifecycle: Lead | Send marketing case studies |
Important Notes
Cookie and Tracking Limitations
- Cannot track in incognito mode
- Cannot track visitors who declined cookie consent
- Cross-device behavior is not linked
Only Known Contacts
Page view triggers only work for contacts already known to HubSpot (form submitters, email clickers, etc.).
Summary
- Define viewing patterns: Clarify what page views mean
- Improve accuracy with combined conditions: Add property or deal info
- Design appropriate actions: Prepare messaging based on viewed content
- Manage delivery frequency: Don't forget settings to prevent over-delivery